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DTG G4 Return On Investment

What we CAN do is tell you how much a specific shirt costs to print.

A great representative design, size and ink coverage. So you’ll get and accurate idea of what each print will cost.

We can tell you how many shirts you can print in an hour or a day.

Based on the G4s print speed and super low cure times we can predict how many shirts you can print in an hour.

We can show you industry retail pricing.

We’ll survey our customers and look online and tell you what people ACTUALLY sell shirts for.

Then we can do the math.

And add up how much you can make per shirt, per hour, per day.

That’s an easy answer – it depends! There are many decisions you’ll make in setting up and running your business that will affect the cost. It’s not just running your new t shirt printing machine from ColDesi, or which one you choose, it’s also about the end product.

Here’s what you will need to know:

• How much do your blank shirts cost?

• How big or small are your designs?

• Will you be printing on dark or colored t-shirts or just on white?

• How many shirts/hour can your shop produce?

Let’s review each topic using our own experience to help you fill in the blanks, with the understanding that prices may vary in your area.

Depending on quality, quantity and the brand you choose, there’s a VERY large difference in pricing.

For example, if you buy hundreds of blank, large, men’s white t-shirts, you may get them as cheap as $1.25 each. If you buy 50 women’s medium white t-shirts with cap sleeves from a major brand, you may be at $4 or $6 each.

We’re going to use a specific, high quality shirt that prints beautifully. ColDesi sample shirts are printed on the District Perfect Weight Tee (DT104) from Colman and Company. It’s 100% ring spun cotton, 3.4 oz and is just perfect for DTG printing. You CAN choose shirts as low as $2.00 each, but this is the one we use every day.

Blank Premium T-Shirt Cost: $4.78

And here is a lower cost option: Blank Mid-Quality Tee: $3.07 (Model PC450)

Black t-shirts, and other dark colors, are generally a little more expensive to buy and to print on but are also extremely popular in the retail marketplace. Just look around as you go about your day and come to your own conclusion about what the most popular colors are.

The size of your designs has 2 big effects on your costs; the time they take to print and the amount of ink you use.

If your market niche demands the largest, most colorful image possible, your labor/production times will be affected because it takes longer to print. An 10″ x 10″ graphic might take 1 or 2 minutes to print, while a 16″ x 20″ may take twice as long.

[That same print on a white garment, because it doesn’t need white ink, will take about ½ those times.]

Your cost of goods will be impacted by the amount of ink. Your selling price will go up when you charge for larger prints too.

On the other hand, if you get a large job for a company that just wants a logo on the chest of their company’s shirts, your t shirt printing machine will output shirts faster than you can take them off the DTG printer!

The most common size shirt front design for a custom t shirt is going to approximately 10” x 10”, so that’s what we’ll use for our calculations.

The cost of the shirt is one part of the equation, but in direct to garment printing whether you print on a light colored or dark colored shirt makes a big difference.

The way a direct to garment t shirt printer prints on dark shirts is by creating a white ink “underbase”. That means that is puts a base of white ink on top of the dark shirt, so the colors of your design look great.

Without the white, if you put yellow ink on a green shirt, for example, you would end up with an orange looking design.

Printing on dark shirts takes longer because you’re printing an extra color, and it costs more for the extra ink.

Light t shirts are sometimes less popular, but even MORE profitable than black. They usually sell for the same price, but they cost less to print – and they print faster.

Both the sale price and your costs are heavily influenced by the quantity of shirts that are ordered. Our research shows that most startups and many, many entrepreneurs that sell in their own areas typical order is 12 shirts.

Note: Our calculations are gross profit and do not include your labor, overhead, taxes, etc. Only sale price minus shirt cost minus ink costs.

Pricing: We surveyed an industry group of Custom T Shirt business professionals to get a sale price for an order of 12 of our specific ColDesi Heart design on that specific model black shirt:

Recommended sale price was $20/shirt, though there were some as low as $13.50 and as high as $25.

Costs: That premium quality shirt we mention on this page + ink will add up to about $6.00 for the finished shirt.

So, at a sale price of $20.00 you’re looking at about $14.00 per shirt in Gross Profit.

Now for ROI [Return on Investment]

*During the video we mistakenly used the Plus bundle pricing instead of the Pro. Keep that in mind when choosing which bundle is right for you! 

Sell 31 shirts per month and make your finance payment

1,429 shirts sold will pay off your machine